Explore ABBA’s Stockholm with
Carl Magnus Palm

Join one of the world’s leading ABBA experts, Carl Magnus Palm, for an inspiring one-day journey through Stockholm – the city where the ABBA story was written. This carefully curated day brings together the most memorable highlights, combining expert storytelling, iconic locations, and the shared joy of being among fellow fans.

Mark your calendar for July 25, 2026!

During the day, we mainly travel by our own private bus, with short walks in Stockholm’s city center and the charming streets of Gamla Stan. Along the way, we go behind the scenes, beyond the usual tourist path. You’ll enjoy access to exclusive locations normally closed to the public, all of them playing an important role in ABBA’s history.

We visit iconic album-cover photo locations, hearing the true stories behind the images, and take part in a studio visit that offer rare insight into where the music was created. Carl Magnus brings each stop to life with fascinating insights, untold anecdotes, and personal stories.

A special highlight of the day is the unique opportunity to meet musician Finn Sjöberg, who worked with ABBA. Hear first-hand memories and stories from someone who was truly there.

What truly sets this tour apart is the atmosphere. This is a fans-meet-fans experience. You’ll spend the day with people who really get it – walking, talking, laughing, and celebrating the music together. There’s plenty of time to connect and share your passion in a relaxed and friendly setting.

Lunch and traditional Swedish fika (coffee and snacks) are included during the day, with vegetarian and dietary options available.

And yes… there might even be a surprise or two along the way.

This guided tour of ABBA’s Stockholm is not affiliated with ABBA themselves or any of their associated companies.

Tickets

Date: July 25, 2026
Location: Stockholm, Sweden 
Price: SEK 5,100 (approx. EUR 480, USD 520, GBP 410)


What’s included in your ABBA experience

  • Duration: One full day
  • Transportation: Private bus + walking tours
  • Locations: Stockholm city center & Gamla Stan
  • Access to exclusive locations, iconic photo spots, and studio visit
  • Guided by: Carl Magnus Palm
  • Includes lunch and Swedish fika
  • Small group for a personal experience

Please note: travel to Stockholm and accommodation are not included.

If you can go, go!!! You won’t regret it!!”
– H.S. from Great Britain


“Just to thank you all again for a brilliant two days – thoroughly enjoyed it.”
– P. & P. from Belgium


“What a wonderful adventure it was! Great guidance by Carl Magnus, who is so knowledgeable about all the details.”
– W.H. from Belgium


“I’m glad I came all the way from Canada to participate – it was truly a once-in-a-lifetime adventure for me.”
– B.K. from Canada


“It was also great to spend time with other fans who share the same level of interest in ABBA.”
– S.B. from Great Britain

Your Guide

Photo of Carl Magnus Palm

Carl Magnus Palm


Throughout the journey, ABBA expert Carl Magnus Palm, will be your guide. With his in-depth knowledge of ABBA’s history and as the author of 10 books about the group, he will share the stories of all the locations we visit.