Mark your calendar for the weekend of July 5 and 6!

This is your exclusive chance to explore ABBA’s Stockholm on a two-day guided bus tour led by renowned ABBA historian Carl Magnus Palm. The tour runs Saturday and Sunday, from 9:00 AM to 6:00 PM.

Carl Magnus will bring each stop to life with fascinating stories, including a few surprises. You’ll visit many key locations tied to ABBA’s history and get behind-the-scenes insight into the places where they lived, worked, and created their legacy.

A major highlight is exclusive access to two legendary recording studios, normally closed to the public. You’ll step inside the very rooms where iconic albums were recorded and you’ll meet a musician who played with ABBA.

What truly makes this tour unique is the sense of community. With a small group of just 20 fellow fans, you’ll connect, share your passion, and relive the magic together, creating memories to last a lifetime.

The price covers all parts of the tour, including the cost of the exclusive music studio visits, comfortable bus transportation, the guide, lunch, and Swedish fika. 

A photographer will accompany the group throughout the tour to document the experience, and you’ll receive photos to download afterwards at no extra cost. An assistant is also on board to take care of you during the journey. Everything is arranged so you can simply relax and enjoy.

The price for the full two-day tour is SEK 9,900 (approx. EUR 905, USD 1,050 or GBP 770). One day tour is SEK 5,900 (approx. EUR 540, USD 625 or GBP 460).

This guided tour of ABBA’s Stockholm is not affiliated with ABBA themselves or any of their associated companies.

Tickets

Date: July 5–6, 2025
Location: Stockholm, Sweden 

You have the option to join the full weekend tour on July 5–6 or to book just one of the days if you prefer. You will make your selection during the booking process.

What’s included in your ABBA weekend experience

 Explore the real ABBA story in Stockholm, where it all happened

• Visit key locations where ABBA members lived and created.
• Walk through the very neighborhoods in Stockholm where the ABBA phenomenon was born.
• Discover beautiful and private locations on Lidingö connected to ABBA’s life and work. These areas are hard to reach on your own – we’ll take you there in comfort by bus. While we won’t enter private homes, we’ll get as close as possible and reveal the stories behind the façades.

Expertly guided by ABBA historian Carl Magnus Palm

• Learn the hidden history of Stockholm’s connection to the band
• Ask your burning questions and get insider perspectives from the ultimate source.

Step into the studios where hits were made

• Extended visit to both Atlantis Studio (former Metronome Studio) and Soundtrade Studios (former Marcus Music) – legendary places where ABBA recorded their iconic songs.
• Soak in the original atmosphere, see the preserved equipment, and feel the music come alive.
• Plenty of time to explore, photograph and discover the spaces at your own pace.

 Go behind the scenes – beyond the tourist path

• Access to exclusive, normally closed-off locations that played a role in ABBA’s history.
• See sites of iconic album cover photo shoots – with the true stories behind the images.
• An exclusive tour of Kronberg’s ateljé on July 5.

 Meet the people who were there

• Unique opportunity to meet the musician Finn Sjöberg, who worked with ABBA.
• Hear personal stories and anecdotes from inside the studio.

Be among friends who get It

• Walk around with fellow fans who share your deep passion for ABBA.
• Plenty of time to connect, laugh, and celebrate the music together.

Lunch & Fika Included

• Enjoy lunch and ”fika” (coffee/snack breaks) on both tour days.
• Vegetarian and dietary options available.

And maybe… a surprise or two.

Please note: travel to Stockholm and accommodation are not included.

See what is included in each day

Day 1 – July 5

• We start the day at 9:00 AM with pick-up at ABBA The Museum on Djurgården.
• Our first stop is a uniquevisit to Kronberg’s Studio, an inspiring creative space connected to the ABBA story.
• From there, we’ll travel by bus to the beautiful island of Lidingö, a gem in Stockholm’s inner archipelago, where ABBA members lived and created some of their greatest music.
• After lunch, we head to the Soundtrade Studio (formerly MarcusMusic) in Solna, for an exclusive visit.
• Here, we’ll have plenty of time to truly experience the atmosphere where their magic was made.
• Once we’ve explored the studio, we’ll continue to Östermalm to stroll through classic photo spots and other locations deeply connected to ABBA’s legacy.
• Around 6:00 PM, we’ll wrap up the day with a drop-off at ABBA The Museum, enriched with new impressions and memories.

Day 2 – July 6

• Start at 9:00 AM with pick-up at ABBA The Museum We begin the day with a short bus ride to Stockholm’s Old Town, Gamla Stan, where our guide will take us to historic ABBA-related locations, including spots where the bandmembers once lived and early photo locations.
• From there, we continue to Norrmalm and Skeppsholmen, stopping outside the legendary RMV Studio, an important part of ABBA’s later musical journey.
• After a relaxing lunch in the heart of the city, we head to Kungsholmen and Vasastan to explore more meaningful places, stopping outsidethe former home of the recently passed Michael B. Tretow, the site of an important event in ABBA history.
• The afternoon culminates with a longer stop at Atlantis Studio (formerly Metronome Studio), where we dive deep into the story of ABBA’s recordings with insights from those who were there. We return to Djurgården for a final photo stop at the famous ”park bench” and wrap up the day with a farewell at ABBA The Museum.